Before moving on to the second theme of the article let’s take a somewhat more closer look at the issue of hegemony by continuing to analyze the examples presented and by attempting to formulate certain general conclusions.

We have seen on what elements of common sense can be built ideological messages spread on external conveyances of vision (in urban space) and by television (if we continue the description using Gramsci’s lexicon of hegemony).

Lately there has been almost no talk of the development of the Internet and the Information Technology (IT) sector in Armenia.